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Built on the ancient land of Saudi Arabia, Neom is a futuristic cross-border city located near both Egypt and Jordan. The city is set to be the world’s first “cognitive” city, where artificial intelligence and automation are integrated into every aspect of life and are enhanced by world-leading design, immersive digital experiences, and seamless travel. Neom is envisioned to be a hub for technology, innovation, and sustainability, with a focus on renewable energy, carbon neutrality, and eco-friendliness.

Things to see and do in Neom

• Discover the Old Town’s traditional architecture, which is being preserved and renovated to showcase the rich heritage of the region.
• Indulge in the refreshing beauty of Neom’s pristine beaches, where crystal-clear waters and soft sands await you.
• Experience the wildlife of the region up close through a guided wildlife tour that takes you to the habitats of gazelles, leopards, hyenas and more.
• Unleash your inner adventurer at Neom Bay, a rapidly developing water sports hub with activities like sailing, kayaking, and kiteboarding.
• Climb to the top of Mountain of Light, the site of a meteorite impact, and be awed by the stunning panoramic views of the region.

Tips for travellers

Neom's weather is typically hot and arid like the rest of Saudi Arabia, making the cooler winter months from November to February, the best time to visit for comfortable outdoor activities. The destination also offers a unique culinary experience, blending traditional Arabian flavours with modern twists.